Top 5 Beauty Retail Apps on Android in Kenya for Q1 2024

In the first quarter of 2024, the top five beauty retail apps on the Android platform in Kenya demonstrated varied performance metrics in terms of weekly downloads and active users. Here is a closer look at their trends:

Korean Skincare EU saw consistent weekly downloads, starting at 748 in the first week of January and peaking at 829 in early March. The app maintained robust user engagement, with weekly active users growing from 4.2K at the start of the quarter to 5.8K by the end of March.

Brown Sugar Babe experienced fluctuations in weekly downloads. Initial figures were 536 downloads in the first week of January, with a notable increase to 733 downloads by the end of February.

MLH APP had a relatively lower volume of weekly downloads, beginning with 294 in the first week of January and gradually declining to 155 by the end of March.

Soko Store saw a varied trend in weekly downloads. Starting with 72 downloads in the first week, the app saw a peak of 292 downloads in mid-January before fluctuating and ending with 60 downloads in the final week of March.

Lastly, Nykaa - Beauty Shopping App demonstrated steady weekly downloads, beginning with 341 in the first week of January and reaching 304 by mid-March. The app also maintained a strong user base, with weekly active users peaking at 7.8K in mid-March.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower.